SECTION — BLOG
Working notes on pricing, process and technical decisions — not marketing copy.
Google's three speed metrics — LCP, INP, CLS — are not a technical detail; they measure your visitor's patience. Understand each with one question, then measure your own site in 5 minutes.
#web#seo
The honest answer to "how much does a website cost?" is not a number — it is a list of 7 decisions. Walk through them before you request a single quote.
#web#cost
The answer to "what does a film cost?" hides in 5 line items. Know what each one scales before comparing quotes — and where to cut if the budget must shrink.
#video#cost
A good brief makes quotes comparable; a bad one grows the project in revisions. Six headings to answer before you write to any agency.
#web#process
When the campaign film sits with one team and the landing page with another, the translator in between is you. A concrete breakdown of what changes when both jobs share one table.
#process#video#web
The shoot is only one day of the job. What actually makes the film are the three stages before it and the two after — each stage's output, and where it most often slips.
#video#process
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